e-store redesign

I teamed up with another Art Director to put together a presentation for Jack Wolfskin, an important German outdoor clothing & equipment brand (similar to The North Face).

We first came up with a new design concept for the e-store (Home Page, Landing Page, Products Overview, Single Product view), based on inputs from the marketing, sales and customer departments.

We wanted to present this redesign more thoroughly, so we also prepared a proposal to improve the whole customer experience by creating a new e-store packaging, leaflets, newsletters, etc. so quality and consistency would meet the company expectations.