blog concept

Stradivarius planned to launch a new blog with the intention to redirect traffic to the e-store and increase the conversion rate.

The challenge was to create a smooth UX allowing customers to easily switch between blog and e-store, and a GUI template design:

          - light enough to be capable to visually balance and harmonise the diversity of the content produced by the communication department,

          - and strong enough to convey the brand identity.

In parallel, they also requested some changes  for the LookBook and Campaign sections of their website, in order to improve the brand overall image and shopping experience.