tv experience

This Agile delivery project for a large Dutch Telco was the design of video streaming platform as the web version of an iOS/Android app.

In the initial briefing, the features and structure were supposed to be based on the existing app. We worked hard at convincing the client to adopt a different approach in order to also adapt the app which was 2 years old and outdated. 

We started this project with a complete user flow & wireframes, introducing the possible changes and adaptations we were foreseeing at this stage and take the opportunity to update the app (UX and UI make-over). 

The project planning was first to build and release an MVP version and later on, switch to Minimum Lovable Product and finally the full-version. 

From MVP to MLP, we decided to conduct user research in order to help the client change the mindset and understand how the Play product needed to evolve instead of being only a mere adaptation of the previous Play app.